Brendon Derr has been working in the creative industry for more than seven years. As the Business Development Manager for Cella Consulting, he establishes relationships with creative leaders to support their business optimization goals. Brendon has gained a keen sense of the unique cultural characteristics that make the Creative Services field tick. Prior to working with Cella, he provided business development for The BOSS Group, where he established himself as a resident expert in building integrated and interactive media creative teams. Brendon developed a new social media recruiting model which is still running today. Before his work with Cella and BOSS, he worked for film and video production companies, providing TV and Corporate production services to creative clientele.