The CreativeExecs Roundtable Series brings together select creative executives from local organizations for moderated peer-to-peer discussions on topics tailored to the unique challenges facing managers of in-house creative departments.
| 2010 Schedule |
Date & Location |
SPRING |
|
Quantifying and Promoting Your Organization’s Value-Add
The spring discussion will center on how creative executives can help to educate their leadership and their clients on the value of a robust, well-resourced in-house team. We will discuss several key themes used to justify a strong centralized team as well as metrics that can help quantify your team’s value-add. |
02/26: Bethesda, MD
03/04: Bala Cynwyd, PA
03/05: East Rutherford, NJ |
SUMMER |
|
Structuring the Creative Team for Effectiveness and Efficiency
Creative Executives are regularly challenged with organizing and aligning their departments to support evolving business needs while still maintaining high levels of effectiveness and efficiency. It is easy to lose sight of career planning and role attractiveness when engaging in re-orgs and role refinements, but both increase the likelihood of retention which also leads to business efficiencies. Defining how your department measures efficiency and effectiveness and ensuring that your manager understands those measures is key. Our summer roundtable will present an overview of evergreen and new-to-world roles at in-house creative groups, as well as different approaches to organizing in-house creative teams and ways to measure efficiency and effectiveness. We will open the floor for discussions of their relative benefits and challenges. |
07/16: Bethesda, MD
07/29: East Rutherford, NJ
07/30: Bala Cynwyd, PA
08/05: Dallas
08/06: Atlanta |
FALL |
|
Managing the Creative Environment, Team and Individual
Creative executives manage the macro and the micro. They need to take into account Company objectives and simultaneously energize their Creative team to deliver. Sometimes these two directions seem to conflict and it’s up to the Creative Executive to find the shared or aligned points on the path to business success. In this CreativeExecs™ Roundtable, we’ll discuss how to balance the structure of an in-house organization with protecting creativity and empowerment for your creative team as a whole and individually. |
10/01: Bethesda, MD
10/28: East Rutherford, NJ
10/29: Bala Cynwyd, PA
11/04: Dallas
11/05: Atlanta |
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To reserve a seat at an upcoming roundtable*, please contact Brendon Derr at b.derr@cellaconsulting.com.
*In order to ensure the most relevant and beneficial discussion for all attendees, participation is by invite only, limited to:
- In-house creative leaders within a large corporate setting
- Directly report to CEO, CMO, or a Sr VP of Marketing and/or Communications
- Leaders directly responsible for managing a creative staff
- Leaders who have budget responsibility for the creation and/or procurement of creative services