Comments for CreativeExecs Blog http://www.creativeexecs.com Perspectives in Creative Management Thu, 26 Aug 2010 14:53:49 -0400 http://wordpress.org/?v=2.8.4 hourly 1 Comment on Automated Workflow Systems—Your Choices by l.johnson@cellaconsulting.com http://www.creativeexecs.com/?p=611&cpage=1#comment-70 l.johnson@cellaconsulting.com Thu, 26 Aug 2010 14:53:49 +0000 http://www.creativeexecs.com/?p=611#comment-70 Michael, you make a good point about the blurring of lines between tools that have traditionally been classified in a particular functional area. For example, it's always been hard to really define the difference between Marketing Resource Management, Marketing Operations Management, and Agency Management. It is one more thing that supports the need to really understand requirements and match them to candidate applications. Les Michael, you make a good point about the blurring of lines between tools that have traditionally been classified in a particular functional area. For example, it’s always been hard to really define the difference between Marketing Resource Management, Marketing Operations Management, and Agency Management.
It is one more thing that supports the need to really understand requirements and match them to candidate applications.

Les

]]> Comment on Automated Workflow Systems—Your Choices by Walkin’ The Blog: Autopiloted Production « In-HOWse http://www.creativeexecs.com/?p=611&cpage=1#comment-69 Walkin’ The Blog: Autopiloted Production « In-HOWse Wed, 25 Aug 2010 17:45:03 +0000 http://www.creativeexecs.com/?p=611#comment-69 [...] Workflow guru, Les Johnson, offers a primer on automated workflows in his aptly titled post, “Automated Workflow Systems—Your Choices”. [...] [...] Workflow guru, Les Johnson, offers a primer on automated workflows in his aptly titled post, “Automated Workflow Systems—Your Choices”. [...]

]]> Comment on Automated Workflow Systems—Your Choices by Michael O'Neill http://www.creativeexecs.com/?p=611&cpage=1#comment-68 Michael O'Neill Tue, 24 Aug 2010 01:35:07 +0000 http://www.creativeexecs.com/?p=611#comment-68 Fantastic article, Les! I wonder if you are also noticing in your practice that the lines between traditional categories of software are starting to blur as vendor offerings mature and customers want the value of expanded feature sets. For example, are you finding more and more customers referring to "project management tools", "agency management systems", and "marketing management systems" etc... as rough synonyms of each other? -Michael Fantastic article, Les! I wonder if you are also noticing in your practice that the lines between traditional categories of software are starting to blur as vendor offerings mature and customers want the value of expanded feature sets.

For example, are you finding more and more customers referring to “project management tools”, “agency management systems”, and “marketing management systems” etc… as rough synonyms of each other?

-Michael

]]> Comment on Positioning Your In-House Team as the Vendor of Choice by Walkin’ The Blog: Vendor Numero Uno « In-HOWse http://www.creativeexecs.com/?p=572&cpage=1#comment-67 Walkin’ The Blog: Vendor Numero Uno « In-HOWse Thu, 19 Aug 2010 12:43:30 +0000 http://www.creativeexecs.com/?p=572#comment-67 [...] up the notion of establishing your in-house team as the go-to resource for design in her piece, “Positioning Your In-House Team as the Vendor of Choice”. Now there’s a [...] [...] up the notion of establishing your in-house team as the go-to resource for design in her piece, “Positioning Your In-House Team as the Vendor of Choice”. Now there’s a [...]

]]> Comment on Positioning Your In-House Team as the Vendor of Choice by Ron Brauner http://www.creativeexecs.com/?p=572&cpage=1#comment-65 Ron Brauner Tue, 17 Aug 2010 19:56:53 +0000 http://www.creativeexecs.com/?p=572#comment-65 Well said. Excellent advice for any in-house creative team. And a nice checklist for repositioning/re-energizing an in-house team suffering from outhouse syndrome. Well said. Excellent advice for any in-house creative team. And a nice checklist for repositioning/re-energizing an in-house team suffering from outhouse syndrome.

]]> Comment on Dynamic Collateral Creation for Marketing by Julie Gasper http://www.creativeexecs.com/?p=436&cpage=1#comment-57 Julie Gasper Thu, 27 May 2010 21:06:14 +0000 http://www.creativeexecs.com/?p=436#comment-57 Thanks for the mention of Saepio! Found this to be an excellent and succinct description of one of the reasons why the need for marketing asset management solutions exist. You're completely right that sometimes the value beyond ads and direct mail isn't well understood. But, as you mentioned, when marketers think about all of the other items that local marketers need to successfully promote their business such as flash banner ads or proposals, the power of these solutions can be pretty impressive. Just last week we offered a live webinar as part of our <a href="http://www.mam101.com" rel="nofollow">MAM101 webinar series</a>. The webinar featured Michael Johnson, senior marketing manager of the Tennant Company, who walked through the company's Marketing Asset Management solution and discussed how this played a role in creating 6-figure savings and improving the company's image to prospects. Definitely a pretty solid real-world case that aligns closely to the example you provided. We think that this example is just one of many for distributed marketing organizations. If you ever need more resources, feel free to download a booklet or watch a webinar from our <a href="http://info.saepio.com/distributed-marketing-leadership-series" rel="nofollow">Distributed Marketing Leadership Series</a>. Julie Thanks for the mention of Saepio! Found this to be an excellent and succinct description of one of the reasons why the need for marketing asset management solutions exist.

You’re completely right that sometimes the value beyond ads and direct mail isn’t well understood. But, as you mentioned, when marketers think about all of the other items that local marketers need to successfully promote their business such as flash banner ads or proposals, the power of these solutions can be pretty impressive.

Just last week we offered a live webinar as part of our MAM101 webinar series. The webinar featured Michael Johnson, senior marketing manager of the Tennant Company, who walked through the company’s Marketing Asset Management solution and discussed how this played a role in creating 6-figure savings and improving the company’s image to prospects. Definitely a pretty solid real-world case that aligns closely to the example you provided.

We think that this example is just one of many for distributed marketing organizations. If you ever need more resources, feel free to download a booklet or watch a webinar from our Distributed Marketing Leadership Series.

Julie

]]> Comment on Dynamic Collateral Creation for Marketing by john markos http://www.creativeexecs.com/?p=436&cpage=1#comment-56 john markos Wed, 26 May 2010 14:08:24 +0000 http://www.creativeexecs.com/?p=436#comment-56 Hi Les, I enjoyed your comments and point of view. It would be great to talk at some point, check out our site and let me know if you have a couple minutes. Best, john 781-444-7900 x 13 www.direxxismarketing.com Hi Les,

I enjoyed your comments and point of view. It would be great to talk at some point, check out our site and let me know if you have a couple minutes.

Best,

john
781-444-7900 x 13
http://www.direxxismarketing.com

]]> Comment on Who’s Talking to the Customer? by Aaron Templer http://www.creativeexecs.com/?p=342&cpage=1#comment-40 Aaron Templer Mon, 26 Apr 2010 20:31:08 +0000 http://www.creativeexecs.com/?p=342#comment-40 I've just discovered your blog, Les, and am finding it to be very valuable (even though I don't manage an in-house department any more). You're spot on with your posts. This one's no exception. In my experience, this a leadership issue more than any kind of tactics a manager can employ. In this instance, the manager needs to be skilled at leading in all directions. S/he needs to build trust with Joe so he unequivocal knows his manager has his back if he says No. And the manager needs to manage horizontally and/or up to demonstrate why the new process is in alignment with Mary’s needs. It’s a values-based leadership issue, really. One that isn’t easy to manage when it’s wrapped up in change. Anyway, thanks again for this very good blog. I look forward to more. I’ve just discovered your blog, Les, and am finding it to be very valuable (even though I don’t manage an in-house department any more). You’re spot on with your posts.

This one’s no exception. In my experience, this a leadership issue more than any kind of tactics a manager can employ. In this instance, the manager needs to be skilled at leading in all directions. S/he needs to build trust with Joe so he unequivocal knows his manager has his back if he says No. And the manager needs to manage horizontally and/or up to demonstrate why the new process is in alignment with Mary’s needs. It’s a values-based leadership issue, really. One that isn’t easy to manage when it’s wrapped up in change.

Anyway, thanks again for this very good blog. I look forward to more.

]]> Comment on Applying Six Sigma to Creative – Good Idea? by Luke Kempski http://www.creativeexecs.com/?p=293&cpage=1#comment-25 Luke Kempski Wed, 17 Mar 2010 01:15:11 +0000 http://www.creativeexecs.com/?p=293#comment-25 I enjoyed your post and enjoy the challenge of implementing process and striving for efficiency and accuracy in a creative services business. I think you nailed it with trying to apply the principles without the rigor. Personally, I don't think anything called Six Sigma will be embraced. Maybe the initiative starts with a re-branding so it can't be traced back to Jack Welch and GE. I enjoyed your post and enjoy the challenge of implementing process and striving for efficiency and accuracy in a creative services business. I think you nailed it with trying to apply the principles without the rigor. Personally, I don’t think anything called Six Sigma will be embraced. Maybe the initiative starts with a re-branding so it can’t be traced back to Jack Welch and GE.

]]> Comment on Offshoring Creative Production: 11 Best Practices by Outsourcing Tech Support http://www.creativeexecs.com/?p=206&cpage=1#comment-23 Outsourcing Tech Support Mon, 08 Mar 2010 02:00:09 +0000 http://www.creativeexecs.com/?p=206#comment-23 This was a pertinent post. An interesting and well-written article! Valuable thoughts and advices. I read your topic with great interest! These are some wonderful ideas! I think this is information will really help businesses. Thanks for the great information and I look forward to reading more of your posts. Best Regards, Yolanda This was a pertinent post. An interesting and well-written article! Valuable thoughts and advices. I read your topic with great interest! These are some wonderful ideas! I think this is information will really help businesses. Thanks for the great information and I look forward to reading more of your posts.

Best Regards,
Yolanda

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