Across the past few weeks, creative executives from more than 40 in-house creative departments from the Washington, D.C., New York, Philadelphia, Dallas, and Atlanta metropolitan areas joined us at CreativeExecs Roundtable meetings to discuss measuring, reporting, and structuring for effectiveness and efficiency…

Time tracking in creative services is necessary in order to monitor utilization and productivity. Last month we published a blog about the benefits of time tracking, but also pointed out it’s no one’s favorite activity. Let’s examine some of the ways time tracking can be implemented and how to make it an integral part of [...]

In talking to folks throughout the industry, I am hearing that the economy is hitting most regions, industries and companies pretty hard. In-house corporate creative shops are certainly feeling the pinch. Many creative executives are having to figure out how to “do more with less (or at least the same).” Not surprisingly, most creative shops [...]