There is currently a lot of buzz about using social media for marketing by encouraging grassroots enthusiasm for a company’s products.  Much has been written and discussed about various tactics for effective use of social media marketing.  But what we help clients wrestle with, and what we don’t hear discussed much in the world of [...]

I just returned from the very successful 2009 In-HOWse Designer Conference, sponsored by HOW Magazine, where I heard lots of perspectives and predictions.
I was particularly intrigued by one data point gleaned from Megan Slabinski’s presentation on “Managing Through Uncertainty and Change.” She cited a recent survey that asked designers what trends were going to have [...]

In talking to folks throughout the industry, I am hearing that the economy is hitting most regions, industries and companies pretty hard. In-house corporate creative shops are certainly feeling the pinch. Many creative executives are having to figure out how to “do more with less (or at least the same).” Not surprisingly, most creative shops [...]