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Creative excellence is a good thing. Really.

Some people spend their Sundays with The New York Times. Others peruse Barron’s, The New Republic or Vanity Fair.
Me? I read the Grand Rapids Press. It helps me keeps up on western Michigan’s happenings and headlines. Without it, I’d never know that The Doobie Brothers would be playing Meijer Gardens this summer. Or that there’s [...]

From In-House Production to Agency Competitor

As the current recession was hitting, many in-house creative groups were asked to focus more on production work since that is where savings vs. external agencies tends to be the most obvious and most easily quantified.  Now that we are hopefully pulling out of the recession, internal creative groups have an opportunity to build upon [...]

Interactive Media Role Definitions – Aligning with a rapidly changing talent market

If you provide a great career opportunity and pathway for your team members, you promote a more stable workforce, a higher performing department, lower personnel costs, and a happier culture.  These all improve your ability to attract better talent and better work opportunities over time. Enough said…we’ll need another post to quantify all of that!  [...]

Collaboration vs. Process Discipline – How to strike a balance in the world of creative services?

When I first started consulting with creative services organizations I brought a “manufacturing “ mindset which I was anxious to apply to the undisciplined creative world. I knew the organizations I worked with could be much more efficient and productive if only they would apply the many process learnings I had gleaned from the manufacturing [...]

Q&A Follow Up From February 3rd Webinar: Best Practices in Managing Contingent Workers (and avoiding coemployment hell)

Q: Speaking to an HR Manager who may not have the ability or budget to utilize a VMS type program, what are some everyday best practices of managing contingent workers?
A: Your company will be afforded the most protection when your contingent worker is the W2 employee of a company, such as a staffing agency [...]

Account Managers and Project Managers: what’s the difference?

In my first job in the advertising industry, the agency had separate account management and project management functions.  It wasn’t until my second job in the ad business, at which these two functions were combined, that I fully appreciated the value of having distinct account and project management roles.
We at Cella Consulting have often seen [...]

Want a Headache? Try Misclassifying your Contingent Workers.

Business Week recently ran a cover story on the advent of disposable workers. While the title may be distasteful, the concept is viable. As companies recover from The Great Recession, the likelihood of organizations staffing up to pre-2009 levels is low. As a result, we’ll see a dramatic uptick in the ranks of contingent workers [...]

Offshoring Creative Production: 11 Best Practices

A rule of thumb: “Offshoring projects will cost 4 times less but take twice as long to complete.”
The notion of saving up to 70% of labor costs can be very enticing, especially in tight economic times. However, offshoring can be a daunting endeavor and one that can almost as easily waste money as save it. [...]

Balancing Skills and Workloads

One of the hardest balancing acts in any creative organization is maintaining the right balance of seasoned veterans and “new blood,” creative directors and lightning-fast production artists, specialists and generalists, and new media and traditional media gurus. This is especially true in environments where the volume and nature of the workload is relatively low or [...]

Best Practices in Managing Contingent Workers – Positioning your company against co-employment and employee classification risk

Cost management, flexibility and cutting edge expertise……one if not all of these reasons have led you to use consultants and/or temporary associates on your latest project or proposal. The Microsoft case in the 90’s drove awareness around co-employment issues. Since then, many companies have adopted practices such as term limits to help mitigate [...]